Creative process inspiration
Elemental- An economic model that favors sharing of resources and goods by individuals and groups that enables community and profit through resources.
Susan
Company 2: Beauty/ wellness Tech start-up
App that provides users with ways to compare beauty and wellness products
Company provides tutorials and hosts events to promote female-run brands.
Opportunities for growth:
- Meeting Naomi, a franchising specialist
- Social media presence, website, app
- Sample products with members
- Sell/ test on general public: focus groups
SKY
Client
comes to meeting
intrigued by various spaces and flexibility
inquires about membership
Naomi
General Public (Discovery)
attends event hosted by Sky, and listen to a professional development talk from Susan
heard about from friend
Stops by Night Cap
goes to meeting
sees on social media
ad/ email/ website
social media- help from startup
UNIQUE QUALITIES/ CHALLENGES FOR USERS
Color Blind
Height
Ergonomics
Child/pet Care
Technology
Hard of hearing
ADHD/ADD
Claustrophobia
Designed for men
It is estimated that 24% of hearing loss in the United States has been attributed to workplace exposure, Centers for Disease Control and Prevention.