Established by Katie Rodgers-Hubbard in 2021, Lite Foot Company is committed to providing eco-friendly, ethically sourced products that help reduce single-use plastics and promote a zero-waste lifestyle. Lite Foot is dedicated to educating the public about sustainable practices through its non-profit initiatives, with a mission to create a greener, more sustainable world—one small step at a time.
LITE FOOT COMPANY, A CONCEPTUAL RETAIL EXPERIENCE
Savannah, Georgia
WAYS TO EXPERIENCE LITE FOOT CO.
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Retail Brick-and-Mortar Shop
Located in the Starland District of Savannah, Georgia, is a vibrant hub for small businesses, serving a lively community of artists, young professionals, SCAD students, and their families. The store features a refillery service and hosts recycling events and collaborations with local businesses and artists.
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"Hillary The Refillery"
Hillary the Refillery,” Lite Foot Company’s mobile truck, is a sustainable initiative offering refillable household products. Customers are encouraged to bring their own containers to refill items such as detergents, soaps, and cleaning products to reduce single-use plastic waste.
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Subscription Service
The Lite Foot Box is a quarterly subscription designed to make the switch to sustainable living easy and stress-free. Each curated box, offered at a reduced price, provides an affordable way to try new products while embracing sustainability.
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E-commerce
The site provides a convenient platform for customers to shop sustainable, with options for one-time purchases or subscription services. All products are designed to reduce waste and promote a zero-waste lifestyle, making sustainable choices easy and accessible.
Spectrum of Transparency
Spectrum of Transparency embodies the company’s commitment to openness, clarity, and accessibility through both form and function.
Within the retail environment, transparency drives trust, strengthens operations, and reinforces sustainable behaviors — creating a seamless, informed shopping experience that empowers customers and promotes future-focused initiatives.
Design Consideration
Universal principles shaped the framework, positioning accessibility as a primary spatial driver rather than a secondary accommodation. The layout maximizes efficiency to create an intimate shopping experience that supports a spectrum of behaviors— from autonomous browsing to assisted service. A continuous ramp anchors circulation, transforming the path of travel into a defining element, creating equitable spatial sequence for all users.
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Mobility
Accessible circulation is part of the main experience, not an afterthought. Integrated ramps support wheelchair users, older adults, people with injuries and those with strollers while creating a more inclusive path for everyone.
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Visual Impairment
Visual ability exists on a spectrum, affecting how people perceive distance, color, form and detail. Clear contrast, lighting, tactile cues and intuitive wayfinding create a more accessible and independent shopping experience.
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Hearing Impairment
Visual communication supports Deaf and hard-of-hearing shoppers in navigating and engaging with a space independently. Signage, visual cues and alternative forms of communication reduce reliance on spoken information.
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Communication
Speech, language and communication needs can make traditional retail interactions challenging. Visual aids and intuitive wayfinding reduce the need for verbal communication, allowing shoppers to navigate with greater confidence and independence.